The Black Cat transcends nations, cultures and borders and is an instantly recognisable symbol.  Unlike our many counterparts, and their choices of symbolism, our skinny Black City Cat is battled with fright yet stands its ground to fight, un-trying to be somethings its not.  Similarities in the depictions of the everyday battles we choose to stand our ground on.

Our screeching Black Cat is the representation of a moment in time where physical danger and real life or death decisions drive your immediate and intuitive response.  Sobering back alley encounters where mistakes can lead to injury or death.  We embrace this shape as our logo and name our store NYAAARG as we try to live, design and produce with this very humbling emotion reminding us to live instinctively.